Behind the Buzz - digital and interactive advertising and marketing

August 28th, 2007

Alleve Follow-up

I wrote earlier about the Alleve campaign, the storyline that led you through a series of fake sites. supposedly putting across a brand message. Drug Store News has a piece on the promotion.
“With the emergence of more of the alternative media offered by Web 2.0 properties and other channels, we’re testing the waters here,” […]

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