Sunsilk Changes
It’s interesting to watch how previous clients change their looks and strategy. Sunsilk in the US had the main tagline of ‘get some hairapy’, now it’s changed to ‘life can’t wait’. The first was all about the product, the second seems to be all about inspiring women and how they change their hair at different times of life. The audience has not changed, just the message - from practical to inspirational. They’ve changed the face of the brand from your’ best gay girlfriend’ to inspirational women - Marilyn Monroe, Madonna and Shakira. The brand used Madonna’s new release to promote the brand, acting as a sound track to the commercial. I’d show you it, it’s just that some one is busy on YouTube removing things and the brand did not allow embeds of the clip that it has. Are there any commercial relationships like this that work both ways, as there’s nothing on Madonna’s site to indicate it and that seems the usual way.
The promotional site has little on it except the clips, and most of the product information is found at sunsilk.us. They’ve removed the styling studio section so my hair no longer has a place on the web ;) but that looks like it is coming back with new stuff to go with their new product.
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POSTED IN: Advertisments, Branding, Consumer Packaged Goods, Entertainment Marketing
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