Sunshine
For the last 18 months I’ve been following the development of Sunshine, the new Danny Boyle movie. Finally it’s reached release time and the full publicity machine is kicking into gear. I’ve been following on the official film blog, Sunshine, run by Gia Milinovich.
Over the months, she’s released exclusive photos (always subject to rights clearance, which was interesting at times), told us behind the scenes stories, talked about the characters and the actors, just generally keeping us informed. One nice touch has been the ongoing photo pool, over on Flickr - Catching Sunshine. This idea has now being expanded, with a formal competition in partnership with Yahoo and Samsung, Sunshine Moments. Upload your image of the sun and win a phone. The competition was also promoted on a Viral newsgroup, even though it is not the usual fare of that group. There may be a confusion with a Flickr group as well, where you can also upload photos.
The entertainment industry is one of the best at using the web and new media to promote the films and there’ll be a lot more to come around the movie. But this one I like due to the long term blogging process, looking behind the scenes and just slowly building interest.
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POSTED IN: Buzz Marketing, Integrated and Transmedia Marketing, Marketing in General
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