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Behind the Buzz - Digital Marketing and Advertising

Start Procastinating with MSN

by Rachel on July 2nd, 2008

The Idea

Bored or just trying to put things off. Looking for something to do instead of doing the thing you need to do. MSN have launched a new toolbar to bring you lots of information for those of you with extensive partial attention disorder. To help promote it, of course, there’s a site for you to upload your own videos with you getting down and procrastinating. So stop what you are doing right now and Start Procrastinating. Share with the world your time wasting activities. Tell everyone on digg and facebook and this and that (just don’t expect to be able to embed them here)

MSN Procrastination

What I think

Nothing. Nothing strikes me as interesting on this. It’s another load your own video up and help us market our product. There’s not even a contest for the best, some prize that could be won. It did not entice me to download the toolbar, there’s nothign on the page that sells it to me, just videos with a download button near the bootm.

The Pitch

Nothing to say about the pitch either. It’s a form letter, no images (although an invite to ask for some, which will most likely be screenshots) and nothing beyond the marketing speak about how great this is. It’s just ‘meh’, to me.

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POSTED IN: User Generated Content, Video Content

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