Starbucks on YouTube
From Tom, I see that Starbucks are posting videos to YouTube, 3 in the last month. The videos are little vignettes about how they source coffee and what makes coffee good. The first has around 27k views, but the later 2 only around 1k views. An interesting experiment, with polarising views in the comments about whether Starbucks supports FairTrade or not.
What would be interesting to know is whether Starbucks is out pushing these videos in coffee and other boards. Gaining a viewership for such videos is an art, that depends a lot on luck but can be helped along by judicious placements and commentary. But in this case, they may be just putting them out there to see the reaction.
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POSTED IN: Engaging the Customer, Video Content, Viral Marketing
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