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Behind the Buzz - digital and interactive advertising and marketing

Sony Bravia Pictures

by Rachel on August 8th, 2007

Sony and Immediate Future are doing outreach for their new Sony Bravia ad shoot (so we take it that it worked for them last time, then) and have sent out some pictures and some information. Frank Budgen is directing, a man who seems to have a few awards in his time (why doesn’t IMDB have ad directors as well?). They’re also utilising micro-blogging, as Ruth Speakman from Sony is twittering away at braviaplaydoh. And the playdoh? Rabbits, lots and lots of model rabbits. Looking forward to seeing how model rabbits and many animators bring the idea to life. (click through for bigger pictures)

Rabbits on the looseMaking Rabbits

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POSTED IN: Advertising Agencies, Advertisments, Buzz Marketing

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