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Sony Bravia Facts

by Rachel on August 23rd, 2007

Another mail from the Sony Bravia PR team. No pictures this time, they just point you to the site. But they are open to questions, so time to have a think.

• the BRAVIA advert will be made up of stop frame / motion animation, in which objects are moved by very small amounts between individually photographs frames – a very long and arduous process.
• Over a period of three weeks, 40 animators were responsible for 189 2ft bunnies, 150 1ft cubes, a 30ft giant rabbit and a 10ft x 20ft purple wave – all made from 2.5 tonnes of plasticine. Never before have so many animators worked together on the same scene.
• For one of the multiple bunny scenes, four hours was spent with around 40 animators and sculptors to generate four seconds of footage!
• Up to six cameras recorded each shot and the final 60 second spot will be constructed of approximately 100,000 stills.

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