Smirnoff Mistletoe
A nice little story of how some brands are changing tactics when it comes to monitoring reactions on the web to their marketing. Kevin over at Strategic Public Relations has a story of how he posted about a seasonal Smirnoff Guerilla marketing campaign and got a response about his post from the Smirnoff team concerned about the location of the location. It’s great to see a brand monitoring the conversation. (how do i know this is a changing tactic? I used to work there and remember explaining blogs a few years ago to various corporate comms people)
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POSTED IN: Engaging the Customer
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