Saving Grace
The Idea
There’s lots of talk about the demise of TV which may or may not be correct depending on who you listen to. One clear trend however is the desire not to be just passive recipients of the programming, there’s a desire to interact with the content and with others who share the fandom.
Saving Grace, a TNT programme, starts its second season on Monday and it facilitating fan interaction with a new site called Embrace Your Grace, a site where some of the people behind the show, such as series creator Nancy Miller, will be contributing. As well as blog commentary, there’s also a thriving message board, which looks to be one of the busiest on the TNT boards, proving how interactive the viewers are. They’re also running competitions to win T-Shirts or a 911 Porsche
What do I think
Personally, I love the idea of supplementary content to go with a TV programme, both additional bits that are ‘in world’ or the stuff that talks about how the who is made. This looks like it could be a brilliant place for fans of the show, the truth being in the content that gets added over the next few months. The key to the success of this part is whether the writers really contribute to the debate and answer the questions asked, not just post blog posts as one-way press releases. The fans have the forum to talk within themselves, taking this to a new place needs to bring something new.
But at the moment, I’m finding it difficult to navigate, having to click around to see the blog posts as they don;t seem to be laid out on the front page with archives etc which is the expected behaviour of blogs. The message boards not being integrated into the site is also an annoying break as you get pushed away to the TNT site. It could be far more integrated and a bit more thought to getting around the site is needed.
The Pitch
This was from Attention, about whom I’ve talked about before. Nice, personal pitch, sending me stuff that I can easily write about.
Tags: savinggrace, TNTRelated Stories
POSTED IN: Competition, Engaging the Customer, Entertainment Marketing, Pitches, US Marketing
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