Rav4 continue their linkage to edgey stunts by sponsoring the new series of 24. The extended preview is heavily branded and the pre-roll video leads you to another Toyoto webpage that looks like it is going to tell us a story of the rav4 vs the jewel theives. Not quite sure yet as it is only jsut starting, with about 1.5 episodes there, but an interesting build on ‘advertising as content’
POSTED IN: Branding, Fun and Games
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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