PR Week lists
PR Week has published a long list, or rather a series of lists, of various PR triumphs and disasters this year. Covering the full spectrum of public life here’s some key marketing/buzz related ones.
- Walmart and Edelman write a flog and get caught. In summary - be real, be authentic, don’t try and spin a message as anything other than a message. The teams I’m working with have taken this lesson to heart and there is constant checking that we are being transparent. There’s still a chance that someone somewhere will still be stupid, but it’s not been planned.
- Dell’s exploding laptops. Dell is no stranger to customer feedback and have put in a lot of things to improve their perception and customer feedback, including their new blog, but this one got away from them again as the buzz spread faster than the response.
- Sony. Had a bad year. Exploding batteries. PS3 shortages. Fake PSP blogs. Reducing workforce. All of these got negative press and further battered the brand. What next for them?
- P&Gs Secret. Share your secret with the world and 25 000 women flocked to do so. One of the brands getting early into the user generated content game, it opened the same instinct box that PostSecret did - people want to share. (although pity the database seems broke today and you can’t read any of the secrets!)
And a few choice quotes from their Consumer correspondent Michael Bush:
Consumers demand a lot from brands on nearly every level. Consumers expect an effective and reasonably priced product they can connect with emotionally that’s marketed to them in a non-intrusive way from a marketer who is socially responsible.
and
It’s not only the agencies that are helping shape campaigns; it’s the consumers themselves. Consumer PR pros say the consumer influence over campaigns will only increase over the upcoming years.
As with the Time campaign, it’s you and me who will help shape the new world. So let’s get busy.
Via Shel.
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POSTED IN: Buzz Marketing, User Generated Content
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