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Behind the Buzz - digital and interactive advertising and marketing

Plan B Promotion

by Rachel on August 31st, 2007

A small Canadian site that promotes Plan B Contraception by asking for users to contribute their reasons for using it and then voting whether the reason is good or bad - Share Your Oops. I can’t see this playing too well in the US where choice appears to be ever restricted. But it plays well on the reality of these situation, that the use of the pill can be an oops moment as well as encouraging people to be funny in their reasons. I’m guessing most of these will be fictional to get the popular vote.

Share Your Oops

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POSTED IN: User Generated Content

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