Penguin Dating at Match
Penguin books continue to try new things; their latest is definitely something I would not have predicted but it fits well, a dating service with Match, where they have formed penguindating.co.uk
It’s all about matching people based on what books they read, under the premise that shared interests are great for finding a connection.
Penguin have teamed up with match.com to make it easier to pick potential dates online based not just on idle frippery like hair colour and star sign, but on truly important stuff like what books they like
My initial guess was that this was something coming out of a media company, it seems to be one of those partnerships. But a quick Twitter question later I found out it was a internal idea which they sorted out themselves with match.
Tags: match.com, penguinRelated Stories
POSTED IN: Branding, Buzz Marketing, Engaging the Customer, UK Marketing
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