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Behind the Buzz - digital and interactive advertising and marketing

Oscar vistors

by Rachel on March 5th, 2007

Numbers from comScore today provide a perspective on the decision of managers of oscars.com to pull clips from YouTube.

oscar-traffic.jpg

Their normal traffic appears to be pretty low, with visitors on the Saturday before the vent reaching 44k, on the Sunday reaching 422k. Compare this to the video clips that received over 250k views before being pulled. Putting up the videos themselves and linking through to the site can help extend the visitor exposure to the brand.

POSTED IN: Branding, Buzz Marketing

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