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Behind the Buzz - digital and interactive advertising and marketing

Orange M&Ms

by Rachel on February 5th, 2008

Mars’ M&Ms have a new colour - orange. You can now buy their peanut treats in this vibrant hue. And to help promote it, they have a new advergame, built by 3rd Sense, hosted at Kontraband and being promoted by 7th Chamber.

It’s called Release the Flavour (subtitled 2 People 1 Cup) and you have to get the get one guy to throw the sweets into a cup on the other guy. As is usual, I’m absolutely terrible at it, but had fun failing.

Release the Flavour

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POSTED IN: Advertising Agencies, Fun and Games, Viral Marketing

2 opinions for Orange M&Ms

  • cameron
    Feb 5, 2008 at 8:47 pm

    If you close your eyes can you tell the difference? I wonder.

  • Daryn
    Feb 14, 2008 at 9:29 am

    Tip - If you throw the m&m at full speed at the cup it goes in everytime. PS It’s me in the photo throwing the m&m. Magnitude created this viral flash game with pleasure. Was great fun!

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