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Online Spend in 2008

by Rachel on January 5th, 2008

The Guardian writes about a report from M Group on predicted online spend for 2008 in the UK. The company predicts that online spending will overtake TV spending in 2009; in 2008 spend is predicted at £3.4billion, 24.8% of total ad spend compared with 26% for TV.

As Adam Smith, furtures director at Group M, says:

“The internet is not one medium, its growth rate is a blend of three distinct businesses growing at different speeds: search, display and classified,” he said.

“Most of the growth is coming from search advertising and that is being fuelled by either new money or from the direct marketing sector, not so much from TV ad budgets.”

Search is predicted to take 63% of the online revenue. What’s not totally clear is if these figures include other online spend to create sites, experiences, sponsorships and branded utilities for the customer. Stuff that may actually be more of use than straightforward advertising, which is what he seems to be talking about. There’s more to the web than advertising.

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