Nike Dunking Ads
Is everyone getting really sensitive? Do the creatives not see the full list of implications? Gawker called out a new US Poster campaign for Nike and W&K, the agency that created them, opened up the debate on their site as well.
image from W&K
Look at the full range of images…it’s all the reading. I look at these, all about basketball, a non-contact sport, saying that being body slammed in the middle of the game is not right at all. Others see a far more homophobic feeling, considering some of the body parts being featured. All of the posts have a huge range of comments from both sides of the argument.
Another ad that is causing concern, having also been withdrawn, is Mr T and Snickers. Snickers have had issues with Superbowl ads before in the US; this one is a UK ad that is far more subtle in its stereotypes. (As an aside, BBC Breakfast TV did a huge report on race walking a few days ago, talking about how hard the sport is).
Neither of these ads have anything that is overtly homophobic and many watchers will not see that attitude in them at all. But some people do and they create news around it, which of course leads a lot more people to look at it in a different way. It’s personal interpretation, but the problem in these situations is you’re not allowed to interpret them in your own way without appearing to be non-PC.
From a personal POV, I can’t stand MrT in the Snickers ads so usually never see them. With Nike, I love the photography and images, but think the message is wrong - buy these shoes and you’ll likely end up fouling, as you won’t be able to control yourself! It’s all the interpretation.
Tags: nike, snickers, W&KRelated Stories
POSTED IN: Advertising Agencies, Advertisments, Buzz Marketing, UK Marketing, US Marketing
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