Nike Next Level Boot Camp
After previous ads and promotions, Nike’s Boot Camp has kicked off.
Bootcamp is a pre-season training programme designed by pro coaches to turn you into a high performance footballer. It’s the fastest route to a dominating football body. It’s weekly video drills and measurabIe stats. It’s what the pros do
So I’ve signed up to the Basic training sessions, which then gives me lots of videos and digrams, with prompting emails to get me out there, toning my body into football fitness for the new season. It looks like all I need now is a few friends to help me along and compete with me - you can share you progress with a whole team of people. The other thing I need for the training is a football pitch apparently - that may be a bit more difficult!
Screenshot from site
As you can see, it definitely is targeted at teams who are out training, with 3 sessions a week on a pitch, so not that easy to adapt to doing it yourself. A great way to generate interest and involvement, aimed at existing teams or just groups of friends who want to get a little fitter. Now, if it’s a group of people who are training together already, why would they want to use the Nike site to record things when it’s probably easier to have all their own records. But it looks like there could be some nice comparison tools, to see where you stand amongst everyone using the plan, giving you some reason to rate yourself.
Tags: nextlevel, nike, nikefootball, nikenextlevelRelated Stories
POSTED IN: Engaging the Customer, UK Marketing
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