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New Sony Bravia Ad

by Rachel on July 31st, 2007

They are shooting the new Sony Bravia ad in New York in August. I wonder if they will be repeating their experiment of getting bloggers to the shoot to see what happens behind the scenes, (if so, I’d love to go!) Last October, when they were shooting in Glasgow, they had employed immediate future Ltd to do blogger outreach, get some people there and push out content after the shooting. If they do it again, I guess the results were positive; if not then Sony must not have thought it worth it.

Update: I’m definitely looking forward to this one - they appear to be building rabbits, according to the changing shots on their Bravia Adverts page.

Bravia Rabbits

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POSTED IN: Advertising Agencies, Advertisments, Buzz Marketing

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