Tom Coates may not want to be pitched, wanting his name taken off any PR lists that means he’s commonly a target for emails from many agencies. But BL Ochman, as a marketing blogger, is more than happy. She’s posted comprehensive guidelines about how to send her information. Key things including getting the subject right (tech information is not welcome) and sending her exclusives only.
Tags: bl_ochman, tom_coatesPOSTED IN: PR
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Written by Rachel Clarke [email] for b5media.
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1 opinion for More pitching to bloggers
Guidelines for Pitching for Bloggers
Sep 12, 2007 at 6:14 pm
[…] that this blog has turned to a few times is pitching bloggers (Tom being targeted all the time and how not to pitch a blogger). In the past week, PR professionals have come out with guidelines […]
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