Behind the Buzz - digital and interactive advertising and marketing

McCain’s Potato Parade

by Rachel on November 19th, 2007

Personalised ecards are not new, but McCain’s have produced a fun one for the UK, with their Potato Parade. For me, Mccain’s always say oven chips but in this site they are celebrating the British potato. It made me smile this morning - it’s vibrant and cheerful and just a wee bit silly :) But are we getting a Christmas version?
From the email I got:

Potato Parade was created in collaboration with Aardman animations, the Oscar winning team behind Wallace & Gromit and Chicken Run. Together, glue and Aardman have created a gang of walking, talking potatoes whose job it is to deliver messages in the form of a ‘personalised potato parade’ to friends and family.

As an FMCG brand, the majority of McCain’s communications centre around their products. With this viral they wanted to take the opportunity to create something that wasn’t product related and allowed people to interact and have fun with the brand.

They’ve definitely succeeded in that last bit - you must have a play.

Share This

Related Stories

links for 2007-06-19

POSTED IN: Consumer Packaged Goods, Viral Marketing