Make me Super from Kodak
Screenshot from site
The Idea
Kodak bring you Make Me Super - load up your face picture, tell it your name and you’ll get a video with a catch themesong all for you. Created by the same team behind Elf Yourself, EVB San Francisco, this is in a very similar vein but still a lot of fun. My favourite moment - when the model spins round, but leaves the head facing forward witht he body spinning beneath it. Crack me up everytime
The campaign is in support of the Kodak gallery, what is by all accounts a pretty good photosharing site. The site gives you the option to load up your picture to your Gallery (or create an account)
What I think
The videos are hilarious, especially given what I’m supposed to be super at (baking, shopping and remembering birthdays, all of which my family will vehemently deny I have any skill at!). It’s funny and very sharable and the link to the product is good.
The Pitch
Could have done with a link to the product and the site. The only link was to Will Farrell’s video.But there were lot sof assets provided to share, even if I ended up making my own screengrab.
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POSTED IN: Engaging the Customer, Pitches, US Marketing
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