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Behind the Buzz - digital and interactive advertising and marketing

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links for 2008-04-23

by Rachel on April 23rd, 2008

Punk Planning: China 2.0

A view on how to market online in China, how the culture of secrecy and privacy means that developing new approaches to marketing is difficult and how customers use the web differently

(tags: Marketing demographics research planning)
Creating ‘The (Former) General’ | Mssv

Adrian muses on the thinking behind the final installment of We Tell Stories - interactive story telling for Penquin

(tags: creativity development games design)
Micro Persuasion: Ad Trade Associations to Set Digital Measurement Guidelines

Trade organisations are trying to set some standards for online metrics.

(tags: advertising analytics measurement metrics stats)

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