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Behind the Buzz - digital and interactive advertising and marketing

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links for 2008-04-22

by Rachel on April 22nd, 2008

a shel of my former self: Comments

Some lovely little examples to be used to counter challenges to using social media as part of a communications and marketing strategy.

(tags: blogging socialmedia Marketing)
86 Year Old Great-Grandmother Hoists The Jolly Roger - Blog of helios

A cautionary tale about why putting barriers preventing your customers getting access to or evangelising your product results in the opposite effect than your were expecting.

(tags: drm technology trends)
Identifying audience needs online

A framework for looking at measuring social media.

(tags: socialmedia measurement metrics)

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