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links for 2008-02-23

by Rachel on February 23rd, 2008

apophenia: one company, ten brands: lessons from retail for tech companies

One size does not fit all. How are you changing your brand to fit the niches. The same product could be used by a wide range and needs to be marketed appropriately

(tags: branding business customization)
How To Do Digital Planning : iain tait | crackunit.com

Why am I only now posting this? it’s been in my saved posts for ages. It describes my life a fair bit, but I was doing most of it way before i decided to do a bit of digital planning.

(tags: planning digital tips)

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