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Behind the Buzz - digital and interactive advertising and marketing

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links for 2008-01-18

by Rachel on January 18th, 2008

PR Squared: The Unbearable Idiocy of Brands: Ford Runs Over Its Fansumers

Ford puts a takedown notice on a Ford fan club that took photos of their cars for a calendar. I’m not sure of the full story on this, as it seems extreme even for a company as old media as Ford.

(tags: socialmedia branding casestudy)
Experience Manifesto: Social Networks + Advertising = Amway

Are there rsks in activating evangelists for your brand when the fans end up putting people off the brand?

(tags: advertising Marketing socialnetworks engagement)

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