links for 2007-12-26

by Rachel on December 26th, 2007

mediabistro.com: AgencySpy

Volvo UK in cinema experience where interaction with the audience ’steered’ a car up on the screen

(tags: interactive games engagement)
Digital Influence Mapping Project: 5 Steps to Making the Business Case for Social Media

5 key steps in building a business case for social media

(tags: socialmedia marketing measurement metrics socialnetworking)
Advertising of 2007 (U.S.)

Johnny Vulkan takes a look at the online advertising and marketing trends of 2007 and where it may be going looking forward

(tags: advertising trends media branding)
Clients Push for Web Upfront Sales

A suggestion that advertisers are looking to lock in prime online advertising space in a way that is similar to TV upfronts. This can be especially important if you want customised packaged that are more than just ads.

(tags: internet advertising digital)
Pew Internet: Digital Footprints

Pew Report into how we manage and use online identity, the information about themselves that is on the web. 60% of users are not worried about the data out there and do not feel they should limit the data.

(tags: identity privacy research pew socialmedia stats)

b5media.com