links for 2007-12-03

by Rachel on December 3rd, 2007

Advertisers spend $1 billion on word-of-mouth marketing

WOM spend is increasing and new ways developing to try and leverage it, such as Facebook Beacon. With all of these changes, I still agree that you should not give up traditional methods, just adapt and include with others. ‘Traditional’ is often the tri

(tags: advertising marketing wom socialnetworking facebook)
Online Consumer-Generated Reviews Have Significant Impact on Offline Purchase Behavior

A little bit of obvious research but it’s always good to have the numbers. Online reviews impact offline behaviour, whether it be restaurants, hotels or travel.

(tags: statistics research comscore)
iMedia Connection: Goodbye viral marketing, hello social marketing

A good comparison between viral marketing, where a message is often spread involuntarily or despite it being marketing and social marketing where people want to spread your message because they love it, or at least like it enough to tall about it.

(tags: marketing viral social socialmedia)
Jaffe Juice: Top 10 Reasons why Marketers hate Second Life (but really just hate themselves)

SL is a huge hype bucket and few marketers get it or understand how to take part in the world. That;s why they have a love-hate relationship!

(tags: secondlife marketing metaverse advertising)

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