links for 2007-10-23
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A review of a recent Nielson study, where 78% of people trust Word of Mouth, from people you know and 61% trust online reviews. Where does the online reviews of people you ‘know’, for values of now mean you read their blog or follow them online fit in?
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Looking at things like the Cadbury’s Gorilla or the Sony Bravia ads, Wardle asks if strategy is still in play, if there is an underlying meaning to all the entertainment. Does there have to be for everything? I think there is a strategy at play here, mo
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Jeff Jarvis has taken on the role of Dell commentator ever since he got poor service. He’s documented the change in the company, the things they put in place to change their world. Here’s his latest wrap up, with a conversation with Michael Dell and a
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Using web-based tools, activists in Russia connected to spread the story about fake drugs and do something about them.
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A llok at how you should manage your digital tattoo, your online impression of who and what you are. Interestingly, it looks like I was one of the early users of this term, at least in blogs, way back in Apri 06. I may did around to see where it came f
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YouTube have already done this on their own site, but here’s a purpose built site using YT video hosting, to submit your video questions to your favourite US Presidential runner of choice. 10 questions will get chosen. I’ve seen stuff written about thi
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A rule on how to use Twitter for marketing - Tweet about others at least as much as you Tweet about yourself. It’s all about joining in not just broadcasting
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The Live Games Network are running a second series of The Prague Games, an ‘ARG’ using the web and the cell phone. What’s really nice is that they have packaged up the first game so you can now play it at anytime. I’ve signed up
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marketing on a budget. Using social and unpaid media to develop your brand and where it plays with your customers
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