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links for 2007-08-29

by Rachel on August 29th, 2007

Online Spin » Blog Archive » Improving Traditional Media Through Social Media

Using social media as part of a 2-way conversation and as large focus groups

(tags: socialmedia)
Do People Really Want Transparency and Authenticity? | Copyblogger

Challenging the matntra that people want transparency and authenticity with examples of when that is the last thing that is good. I think we need to focus on credibility more so. For example, a client posting about a certain areas should provide credibl

(tags: marketing communication socialmedia Challnge)

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