Behind the Buzz - digital and interactive advertising and marketing

LEGO Universe

by Rachel on November 23rd, 2007

This time next year you should be able to take your LEGO obsession online. They’re developing a Massively Multiplayer Online Game for you to get play with the toy virtually. Through the message boards and through their new LEGO Universe Game site they are inviting you to follow the progress and add to the discussion about what you want to do on the site. The boards look to be really active and the site has potential, although it is currently very new and contentless. However, you can vote on the name of their monthly newsletter and start setting the tone. This development appears to be the latest in a long term online engagement of fans, with a site that has exclusive news, lots and lots of games and plenty of chance to interact with follow fans and with the brand

Share This

Related Stories

Across the Universe Valentine
Doctor Who and Engagement
Ugly Betty Online
MIXX and Presidential Campaign
Passionistas Case Studies

POSTED IN: Engaging the Customer, Fun and Games