Behind the Buzz - digital and interactive advertising and marketing

James Bond Marketing

by Rachel on October 13th, 2008

The new James Bond film comes out at the end of this month (in the UK and 14th Nov in US) so the marketing effort is moving into high gear. I thought I’d keep a record of all the marketing that I see for the film and would love to hear from you other campaigns in your country.

1. Australia - the Quantum Code.

The Quantum Code is an ARG, from Sony Australia; they also seem to be heavily involving key site readers, such as from Gizmodo. It’s primarily a mobile campaign, using QR codes, with a series of clues and challenges. If you can’t be in Australia, unfiction has a thread following all the action

2. US - Mission for a Million

I wrote about this earlier. and didn’t think much of it given the heavy handed branding. Again, it’s a challenge/puzzle based so I’m wondering if this was the overall brief from the brand to their various country agencies.

3. UK - Coke Zero Zero

There’s more in the UK, but here’s one I ran into this evening. Coke Zero and Ocado (online supermarket shopping) have a joint promotion as part of the bigger Coke Zero Zero push. Buy over 90 pounds of shopping which includes a Coke Zero product and they’ll enter you in a draw to win a break in Siena, Tuscany, a location used in the film.

Share This

Related Stories

James Bond in The Times
Write a Bond Theme
More Bond Promotion
Loving Penguin Books
Digitivity and How to Cell

POSTED IN: Alternate Reality Experience, Buzz Marketing, Competition, Consumer Packaged Goods, Entertainment Marketing