Behind the Buzz - digital and interactive advertising and marketing

James Bond in The Times

by Rachel on May 30th, 2008

You may have noticed there was a new James Bond book published this week in the UK, Devil May Care. It definitely had one of the biggest PR blitzes I’ve seen for a book, with models in boats sailing down the Thames, Lynx helicopters and Bentleys.

The Times are the newspaper partner of choice in the matter and they’ve bought you a game to play along. The game is actually to support the James Bond/Ian Fleming exhibition at the Imperial War Museum, something I have to go to. Never Question Tomorrow is a short point and click puzzle game that takes you through a couple of pretty easy rooms before letting you enter a draw for a holiday to Egypt.

The puzzles are well integrated with The Times, promoting their crossword and their Soduku, and they’re good fun, a bit different to the more usual arcade games. The media team were working with lots of strands here, as it’s a cross partner sponsored game, with support from Amex, Abercrombie and Kent and Four Seasons, I’m guessing providing the funds for the game build and the prize. Go

Screenshot from gamesite

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POSTED IN: Competition, Entertainment Marketing, Fun and Games, UK Marketing