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Behind the Buzz - digital and interactive advertising and marketing

Hello World

by Rachel on December 4th, 2006

Behind the Buzz - what does that mean? Great marketing campaigns today have more than just a TV commercial and talk around the watercooler the following day. As people are exposed to more and more messages, marketers have to look at new ways of finding the customer and of letting the customer to find them. This blog will take a look at the types of marketing that go beyond the 30 second TV ad, that are transmedia, that leverage the connectivity of the customer to spread the word. From low budget, small companies to big high budget global conglomerates, many are trying something different, to break out of the traditional, to add digital and other media into the mix. Some work, many don’t.

POSTED IN: Blogging and Blogs

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