Grolsh and the little red paperclip
Agencies have occasionally being accused of not crediting sources when they take online entertainment ideas and turning them into advertisements. Nice to see one of them doing that, even if only on the YouTube version of the ad and not the one on the main site. Grolsch in the Netherlands have taken the concept of oneredpaperclip, the story of Kyle who turned a red paperclip into a house through a series of trades, and pulled together a cute ad of a guy turning a bottle of Grolsch into a crate of Grolsch via objects such as a radio, a girl (!) and a horse.
The website itself is nicely done, allowing you to download the film if you want it. I like the rest of the site as well, just enough information to make you look for more and a chance to get some of the new bottles (if you live in the Netherlands of course!)
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POSTED IN: Video Content, Viral Marketing
1 opinion for Grolsh and the little red paperclip
Rav 4 Jousting - Licence to Roam
Jan 5, 2007 at 6:04 pm
[…] Don’t do this at home - Rav 4 (Toyota) have 2 videos sitting out on the web showing people riding along on cars and jousting. Unlike Grolsch Holland, this is completely siloed though and you can only see it on their site. No downloads or embeds for the Rav 4 fans then. No trusting what you will do with it. […]
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