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Grand National Betting Email

by Rachel on April 4th, 2008

Last year I had a small bet on the Grand National before proceeding to watch it over Slingbox whilst in my US apartment. I used internet betting for the first time, a simple, easy thing to do.

This morning, I saw that William Hill had sent me a mail, asking me if I was going to bet again. This is the only email I’ve had from them all year and I think it’s a good one.

• It’s timely. The National is tomorrow, so plenty of time for me to look it up and decide my bet.
• It’s relevant. The National is one of those weird sporting events that cause people who never ever bet to go and place one. It’s a cultural milestone in the year. As I never used my account after setting up it up the first time, I’ve been segmented as one of these once a year betters, so this is completely relevant.
• It’s useful. It’s got my username, my account number, a prominent link to the Forgot Password page. It’s a friendly email, depsite the warnings about responsible gambling..

Overall. this is a win for email marketing. I’ve never been in a betting shop and would probably feel uncomfortable doing so, but here, I am more than likely to place a bet with William Hill. Now, where’s that form guide

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POSTED IN: Email Marketing and RM