Girl
Punk Planning’s Charles showed this video from The Girl Effect. There’s a marketing side to this, as Charles brings out. The idea encapsulated in the video is told simply and hits all the right spots.
I also happen to think that pitches should be done like this. Charts, strategies, quantitative data and qualitative dimensions mean nothing unless an agency can articulate how it’s going to speak on behalf of their clients. The video above is exactly how we should be doing it in my opinion.
But the fact that this really works was brought home by the NYT with an article about Beatrice Biira, a girl whose family got bought a goat via Heifer International and then made enough profit to send her to school. She won a scholarship to a US school and has now earned a degree.
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POSTED IN: Branding, Engaging the Customer, Marketing in General
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