Behind the Buzz - digital and interactive advertising and marketing

Galaxy Radio

by Rachel on March 15th, 2008

To Support Galaxy FM ‘Love Music Love March’ campaign, they have a avoidance game - use your mouse to avoid the dodging bosses and win lots of good prizes including a trip to see Kylie Minogue in Paris. I like the way there is a clear connection to the station in this page, witht he large, prominant listen now button. One thing that is often forgotten with advergames is links to the product over and above the logo. Whilst the game here has little to do with the brand, the prizes and the associated web design make the connection clear.

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