Find the Guinness Ad
An email from the Guinness agency BBDO talks about the new Guinness ad with a difference
This time we thought we’d do things a little differently. We’re not launching the new GUINNESS® ad on TV. Instead, we decided it would be more interesting to hide it online for a Guinness fan to find – and launch for us!
To be the first to see the new ad you must solve a series of clues, codes and puzzles and piece together the new film…but don’t expect it to be easy.
It’s a treasure hunt for the ad - you have to find it. The first is somewhere in this video
By the look of it, you need to slow it down and read the words that scroll at the beginning and end. There’s also this letter from the mayor,Juan Ramon. (pdf)
As someone who’s worked on Guinness digital in the past, great to see they’re spreading their wings a little and doing something a little different.
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POSTED IN: Advertisments, Buzz Marketing, Consumer Packaged Goods, Fun and Games
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