Facebook measuring interaction
Jeremiah takes a look at Facebook’s changing metrics for ranking applications on its service. As someone who has focused on the definition of engagement for online activities, he feels that they are looking for at Interaction rather than engagement, mssing out on Attention, Velocity and Influence.
Looking at influence, he compares Scoble with 5000+ ‘friends’ vs someone with 20 or so. Within the sphere that is facebook, Scoble would have far more influence that the smaller group, especially in tech matters, but numbers of links and friends should not be the only indicator of influence. Understanding the audience and the connections is vital - if you were looking to connect with a group of tax bloggers, Scoble would not necessarily have a high influence in that group, but the person who has 20 links in a niche audience would. Choose your measure of influence wisely, it’s not only a numbers game.
Tags: influence, engagement
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POSTED IN: Engaging the Customer, Metrics and Research
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