Behind the Buzz - digital and interactive advertising and marketing

Doritos and XBox360

by Rachel on August 29th, 2007

Via Agency Spy, I see that the entries are actually now closed for the Doritos’ XBox Game Design competition. Five finalists have been chosen to be made into a demo, but things are not going too smoothly, with gamers challenging the creativity and originality of the games, plus the use of copyright materials loaded up to illustrate some of the winning games. Kontaku, the game blog, has this to say about it:

The winners were just announced. Sorry, that should read “winners”. Because there are no winners here. Only losers! See, Doritos have ignored the dozens of legitimate, and somewhat appealing game design entries in favour of five ideas that range from being rubbish to worse to stolen.

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POSTED IN: Engaging the Customer, Fun and Games