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Behind the Buzz - digital and interactive advertising and marketing

Doritos Ad Winner

by Rachel on June 13th, 2008

Doritos have sent me the news that the winner of their UK Make Your Own ad has been selected. I wrote about the campaign earlier in the year, picking up on how well Doritos run these.

The winner, in all it’s stop-motion glory, is Tribe by Matt B from London. Clear idea and well put together, I like this one. It’s going to air at 1944 on Sunday on ITV, which looks like it’ll be the first break in that evenings Euro2008 coverage, so they’re putting it right out there.

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POSTED IN: Advertisments, Competition, UK Marketing, User Generated Content, Video Content

5 opinions for Doritos Ad Winner

  • Gaby
    Jun 13, 2008 at 1:59 pm

    I’m surprised at how good this is. Big fan of stop motion anyway.

  • Rachel
    Jun 13, 2008 at 2:04 pm

    I’d love to know if he’s in the industry..I’m going to track him down. Past experience has shown that winners of these types of competitions are often connected to the ad industry somehow, or are trying to break into it.

  • Charles Frith
    Jun 14, 2008 at 9:32 am

    The nice idea is the personification of Dorritos. Not sure what this has got to do with Tribal unless they were involved in the suggestion for stop motion as Gaby says.

    Need to catch up and have a chat at some point :)

  • Rachel
    Jun 14, 2008 at 9:38 am

    Nothing to do with Tribal..just the name of the ad is Tribe as named by the creator Matt

  • Will
    Jun 19, 2008 at 9:15 am

    I think it’s a really nice spot. Clever piece of thinking as well.

    All done for £6.50, if you can believe it. Really means all need to raise their games.

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