DKNY bikes
I saw this appear on Old Compton St on Friday, advertising DKNY clothing.
The campaign started off in New York, as part of Fashion Week when they were promoting biking round the city. But the bikes in NY had nothing on them except DKNY.com, so no obvious tie in into any transport campaign. Here, (here being London) there’s slightly more but still just DKNY promotion. So, why are they here and what do you think of them?
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POSTED IN: Advertisments, Outdoor Advertising and Experiences
5 opinions for DKNY bikes
Fritz
May 19, 2008 at 2:59 pm
Rachel, where’s this at?
Thanks for the link to Cyclelicious!
Rachel
May 19, 2008 at 3:32 pm
Corner of Old Compton St and Greek St, Soho London
DKNY orange bicycles in London - Cult of the Bicycle
May 19, 2008 at 4:21 pm
[…] in London Do you remember the DKNY orange bicycles during Fashion Week in New York? They're now in London advertising that underwear for men are now available. Photo: DKNY Bike by Rachel Clarke, CC […]
Dave
May 20, 2008 at 5:39 am
Seems like an odd way to use a bicycle. Why not fix up the thing and donate it to someone who will use it.
A V Lowe
May 20, 2008 at 9:44 am
Bananarent had bikes chained - without permission to LBK&C bike racks to operate their hire service and eventually got served with an ASBO. Like NYC this is a blatant flouting of laws against fly-posting so Westminster Council could take out an ASBO against DKNY, or perhaps even clas this as fly-posting which could carry a fine for each offence (anyone done a bike count?).
The practice gets parked bikes a bad name and blocks space for bona fide cyclists to park
With no brakes the other risk is that someone might actual;ly try an steal one of the bikes and ride it (in that state) so there is also a corporate liability
Given the lack of decent cycle parking on-street in London the more astute PR person would have looked at ways to ’sponsor’ cycle parking which would have given a far better result in public image - thay mighte also have looked at the move by HSBC in France and the Copenhagen City Cycles to support the City Bike scheme by ‘branding the fleet - Copenhagen has a tariff of branding blocks of their 2500 bike fleet, which is run as a not-for-profit operation using work skills trainees to maintain the bikes and rebuilding the machines every year (some of the bikes are over 12 years old) so they run a scheme which has 50% more bikes per sq km than Paris, which are used up to 15 times per bike per day (Paris is about 5 times per bike per day). I think the income to support the Copenhagen scheme is around DKr 2m per year if they sell all the space.
May all your rides be downhill with a following wind..
A V Lowe and B C Klett
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