Behind the Buzz - digital and interactive advertising and marketing

Dexter and Personalising Video

by Rachel on July 4th, 2007

To support the UK release of the TV series Dexter, Ralph have created this very nice video at icetruck.tv, purporting to be a news report you can send to your friend. The video is then personalised, by adding their name and a message, which are displayed inline in the video. A lovely way to do something a bit different - and fluster your friend with the realistic incorporation of the elements.

With the series set in the US, I can see the reason for basing the video in the US, but I think it could have had more of an impact with a UK setting. But I love the integration and personalisation - it increases the level of engagement. Scare your friend today and send them one. And you could watch the programme - it’s good.

Share This

Related Stories

Terminator - Sarah Connor Chronicles
The Killers and Name that Tune
Hertz Present Run
On video advertising
The Buzz Approach

POSTED IN: Engaging the Customer, TV, Video Content, Viral Marketing