Dell Makes Up
Search for Dell Hell and you’ll find scores of results; with Jeff Jarvis’s right up there as the originator of a PR storm that surprised Dell, whose attitude towards bloggers was look don’t touch and kept themselves in their ivory tower, safe in their perceived knowledge that they did not need to care about what those bloggers were doing. But this all changed rapidly and Dell listened. And listened more. And are they are now one of the more progressive companies out there when it comes to holding a dialogue with their customers.
For a surprising stop on Dell’s journey of change, go read Jeff Jarvis’s latest.
When I blogged that I was headed down to Austin and the University of Texas last week, I got email out of the blue from Dell’s chief blogger, Lionel Menchaca, inviting me to meet him and his colleagues over drinks or out at Dell HQ. I said I hadn’t been planning to pack my flak jacket and he replied, “Even though it is Texas, there will be no guns involved.”
Here he recounts the story of what happened and the conversations that took place with Dell’s blogger outreach team. An inspiring story of how a company turned around, opened their ears and are benefiting from the change of heart, even if they still have a ways to go.
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POSTED IN: Buzz Marketing, Engaging the Customer
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