Behind the Buzz - digital and interactive advertising and marketing

Dale and Thomas Popcorn

by Rachel on October 26th, 2007

I’ve noticed an ad on TV for Dale and Thomas Popcorn, pushing a road trip across the country and promoting free popcorn samples.

When I got to the site, for some reason I was disappointed. With the big mention of the road trip I expected a little more than just the free popcorn - I was looking for the story, to follow the chef to the places he visited and here people’s reactions. And there is nothing too obvious on the site that shows that. A bit of digging did lead me to their YouTube account, where there are road trip videos but why is it not more prominant, why is there not a blog, an interactive map. all these things that would add more to the trip than just free popcorn. A missed opportunity.

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