You may have noticed that a few weeks ago an episode of CSI:NY had strong connections to Second Life, with Mac, the main protagonist of the show, having to get a crash course in the world as he chases a suspect. As part of the tie-in, the world of the show has been […]
Via Doc Searls, I saw this brilliant little video from Wilkinson Sword in France.
Fight for KissesUploaded by fight-for-kisses
The video links through to Fight For Kisses, a (heavy) flash site to support the new campaign, based on the idea that Wilkinson Sword razors make guys’ skin as soft as babies. There’s downloads and information about […]
Child’s toy manufacturers are definitely on the cutting edge when it comes to online worlds and integration with real life objects. Barbie Girl has been slowly rolling out its Barbiegirld.com world world for the last few months; one of the main competitors, Bratz, also has its own place. (warning - all of […]
Barbiegirls.com the virtual world from Mattel, is definitely taking off. According the Brand Week, Mattel are reporting a 6% growth spurt in the last quarter and the world is growing enough to hit the tech big time as well, with a TechCrunch story
So how did Barbie come back into fashion? By embracing current teen […]
Do you have an avatar in a virtual world? Second Life or club Penguin or World of Warcraft. Have you ever thought how much electricity it takes to run the servers that power your avatar? Nick Carr did, calculating that an average avatar uses as much electricity as the average Brazilian. […]
From John Swords, I see that Mattel have jumped into the virtual world with the launch of BarbieGirls. So far it is just in beta…bet the copywriters had fun with this message ;-)
hey, girl!
You’re one of the first to check out BarbieGirls.com ! Cool, huh?
Right now we’re in “beta,” which means we’re […]
Via CC Chapman, Coca-Cola have launched a new competition to design a virtual vending machine that will be built in Second Life. I love the idea that instead of just going in to SL and designing something, like many other companies, they are asking the community in SL to help design and choose what […]
You’ll have heard of Second Life, a 3D virtual world that agencies and brands love. As long as thet can get some PR and hype out of it, by being ‘first’. There’s a whole other post about how you need to put a lot more work into it than just being first, but […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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