May 17th, 2008
This is funny, in a sick kind of way -Save the Adult Swim Workers. (Actually, don’t watch if you don’t like swearing, drugs and bad taste jokes)
As the video says:
Years of abuse have left Adult Swim workers unable to produce the high quality comedy you’ve become accustomed to, and with allegations of gross financial […]
By Rachel -- 0 comments
May 16th, 2008
A really silly game from what you would think would be a serious company, Kiwibank are advertising themselves with this shooting game, Stop the Aussie Invasion. In reference to the large numbers of Australian banks in NW, defend the country by throwing pavlovas at landing AUS bankers. Make sure you have the sound […]
By Rachel -- 0 comments
May 15th, 2008
Race for Life is Cancer Research UK’s biggest event, an annual 5km women’s only race to raise money. It’s being going on since 1994 and I’ve even been known to partake occasionally; last year it raised 40m GBP
They’ve been pushing and promoting the event all year, with such events as handing out Oyster Card […]
By Rachel -- 0 comments
May 8th, 2008
Comments on an earlier post asked about virals and memes and a post on Ad Age talks about packets. Here’s what I think are the differences.
Viral - short-hand used by marketers to describe content that gets distributed through word of mouth, although usually with a healthy dose of promotion when they are concerned with a […]
By Rachel -- 0 comments
April 30th, 2008
Bic (the Razor and pen company) have a contest going on at the moment called BIC legends - looking for people who are legendary to their friends (the real life equivalent of being internet famous for 15 people). It’s to support their new razor, the Bic Comfort 3 Advance; razors, like toothbrushes and other such […]
By Rachel -- 0 comments
April 28th, 2008
Illumistream and the Sex Health Guru is still going strong, with 3 videos in the top 20 this week, all with tags and titles meant to titivate. I’ll leave you to go search them down and show you the highest product related video in the top 100, at 23, is Zoo York, […]
By Rachel -- 0 comments
April 25th, 2008
There’s a new game from Lynx (Axe) Australia, playing on the ad that crashes women together to make new ones. Three Girls Two Cans is a simple enough game where you have to spray the Lynx, attract the girls and get them together to make ’supergirls’, in the same way you can combine 2 […]
By Rachel -- 0 comments
April 23rd, 2008
Or as I usually call it, a piece of distributed content that you get lucky or clever enough to spread through word of mouth and online attractiveness. That’s a question that has been asked on the Chinwag Viral Email list.
Chris Quigley, a managing partner at Delib, tried to post information about their new product […]
By Rachel -- 4 comments
April 22nd, 2008
Yes, I know it’s later, I had an excuse! I was away in Barcelona with no web access ;)
The hottest video over the last week isn’t really for a product but I’d thought I’d include it to illustrate a few things. It’s a 53 second video from a Sex Health Guru (a […]
By Rachel -- 0 comments
April 9th, 2008
Agency Spy points towards this video from Slinky Fox Video. Go away and watch it first.
Now, how do you feel - sleezy, freaked out, cringing. It’s not nice at all. What did you think when you got to the end and realised that this was a viral marketing video for a book? […]
By Rachel -- 1 comment
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