A clear winner in the product videos this week is from BMW; it’s a little of a surprise, as it’s documentary style, talking about the inspiration behind the new BMW GINA Light Visionary Model. It’s sitting at number 8 on the list, the sole representative in the chart.
Trends in the rest of the videos include […]
Doritos have sent me the news that the winner of their UK Make Your Own ad has been selected. I wrote about the campaign earlier in the year, picking up on how well Doritos run these.
The winner, in all it’s stop-motion glory, is Tribe by Matt B from London. Clear idea and […]
Top rated product video this week (in fact, only rated) is from Chrysler, which has not done too badly with a video uploaded on Friday which has received nearly 400k views. It shows Ralph Gilles, their VP design and Speciality vehicles, discussing his inspirations. He’s looking for you to share your inspirations, ‘Where Do You […]
The idea
I like this, the film is fun and full of puns when you know the subject is trainers. (language and violence probably not suitable for minors) Yes, I gave away the twist, but you can groan at the script more that way!
Rooted in the British gangster film genre, cult actors and faces of Fila, […]
The Idea
I never bought gas in the US and have not bought petrol here in the UK for at least 2 years, maybe longer, so I had no idea that anything like this exists. There a Gas Station TV station! Putting TV at the pumps and in-store, they deliver programming and advertisements to […]
A day late this week (holidaying away from laptop), but here are the product/brand videos from last week.
Lipton White Tea brings you the winner of their Free Your Y contest. It was all about showing off your ‘youthful spirit’ through dance moves or acrobatics or something like that. The winner got $25k.
That’s the […]
Mini are doing a lovely little cinema promotion at the moment, where they bring you some short film before the main feature, framed front and back with big Mini ads. Procrastination is one of the ones I’ve seen a few times.
But I’m not too sure about their latest microsite, Mini Ban Boredom. The […]
It’s not a product video but it’s number 1 on the list for views last week and I love it. It’s the video for Pork and Beans, the new song from Wheezer. Showing an understanding of how to create buzz and commentary on the web that many brands can learn from, the video […]
The Idea
Erik Luchauer and Kevin Antoine, two Knoxville, Tennessee, brothers-in-law have created Rootclip, a collaborative fim experiment. They’ve started off with a film clip, setting up a mystery and invite you to contribute 1 minute chapters to the story. After each round, the submissions are voted on by you, the winning clip becoming […]
I love this contest, a delicious twist on the YouTube favourites of make your own ad. This time it’s for the Watchmen movie, or rather, fictional products from Veidt that will appear in the Watchmen movie. Zack Snyder introduces the contest
In essence, you download the assets and make your ad for one […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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