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Behind the Buzz - digital and interactive advertising and marketing

Archive for the ‘Uncategorized’ Category

April 15th, 2008

O2 and Moby

Moby at Area One, Summer 01

Originally uploaded by goldberg

Want to have a great big party (and use O2 mobile service in the Uk)? Then head over to the O2 Blueroom for a chance to have a party of a lifetime for you and a lot […]

By Rachel -- 0 comments

March 15th, 2008

Galaxy Radio

To Support Galaxy FM ‘Love Music Love March’ campaign, they have a avoidance game - use your mouse to avoid the dodging bosses and win lots of good prizes including a trip to see Kylie Minogue in Paris. I like the way there is a clear connection to the station in this page, witht […]

By Rachel -- 0 comments

March 8th, 2008

Asking the question about your favourite ad.

I’m going round videoing people around SXSW asking the question about their favourite marketing campaign. Forgive the dodgy video, but they can all be found over at blip. As a taster, here’s Hugh.

Click To Play

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By Rachel -- 1 comment

March 7th, 2008

Fire Prevention

Here’s a little weird retro-game, done in the style of the old Sinclair Spectrum games. It’s been done to support the Scottish Governments campaign about fire safety and as you play, you get some real tips about preventing fires and escaping from them. As usual, I failed miserably and burnt to a crisp […]

By Rachel -- 0 comments

March 4th, 2008

Brand Protection

I saw an interesting referral link in my stats at the weekend, from BD Brand Protect. Which means that one of the companies I’ve written about uses this service.
Reading the blurb, this company is all about protecting reputation, providing reports, reviews and a legal service to produce Cease and Desist requests. […]

By Rachel -- 1 comment

February 28th, 2008

Heineken Exploring for Aliens

Thanks to Nicole Simon for pointing to this commercial from Heineken. It’s a coupkle of years old but I’d not seen it before; you can’t help but laugh ;0

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By Rachel -- 1 comment

January 6th, 2008

Living in Ikea

Via Craig, I see that Mark Malkoff, the guy who visited and drank coffee from all 171 Starbucks in Manhattan, has a new plan. He’s managed to convince Ikea to let him live in a store for a week whilst his apartment gets fumigated. He’s going to be documenting the whole thing, starting […]

By Rachel -- 1 comment

December 25th, 2007

Happy Christmas

Have a good holiday.

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By Rachel -- 1 comment

December 21st, 2007

Frozen Pea Fund

A simple idea that spreads. Susan Reynolds discovered she had breast cancer and used frozen peas to reduce swelling caused by the initial biopsy. Today, she’s having a mastectomy. To support her, friends have been turning their Twitter avatars into pea related images and have also set up the Frozen Pea Fund […]

By Rachel -- 0 comments

December 10th, 2007

Plenty More Fish Video

The Viral mail-list pointed me towards this video from plentymorefish.com

As the email says, plenty there to cause debate. Although it may not be good debate. My reading of the film is to take away that the site is perfect for finding partners for the next round of violence. Not something I want to […]

By Rachel -- 0 comments

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